For the first time Atmosphere (Warszawa Events) are hosting an official freshers event at The Student Union, UWE.
I was asked once again to design their event poster and social media imagery. The brief was clear in moving away from the usual experimental design. With the focus of attracting a wider audience, the graphics needed to be more mainstream. The event is for fans of rock music rather than new wave and post punk that was often advertised. The tag line has been refined to simply ‘Indie and Rock Night’ to avoid confusion.
Also the design in this addition had to adhere to The Student Union brand guidelines. This meant that typeface, composition and branding were carefully considered to meet the needs of the organisation.
Further website icon was also designed.
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